10 Reasons Why New gTLDs May Not Work For You

World's mega businesses are about to wake up to the domain name expansion reality, where suddenly a name identity's exclusive ownership on global canvas of cyber branding and functionality will be ensured via gTLD. Something that traditional trademark system took years to achieve. A gTLD brand is not for everyone, structurally designed for powerful new ideas and established organizations around the world; however, following are the ten reasons why it may not work for you.

1. Localization – Your offerings are focused on local markets and there is no agenda for a multi-directional outward expansion. True, there are millions of successful businesses comfortably paced and happily servicing their local customer base, but a gTLD is most suitable when there is a challenge to tackle unlimited marketing options and enlarge national or global visibility.

2. Discounted Pricing – You pursue a reduced price strategy over creating pr