Blippy Founder: 40% Of Shared Purchases Are iTunes, But Ping’s No Threat (TCTV)

Over the weekend Philip Kaplan, co-founder of social purchasing site Blippy tweeted out a link to Steve Jobs demoing iTunes Ping, with the added sly comment "Looks like Blippy." Curious about what Jobs' movement into the social sharing space means for Blippy, we brought Kaplan into the TCTV studio and grilled him on what exactly Jobs did or did not copy, how often iTunes purchases were shared on Blippy, and whether or not the concept of social shopping has hit mainstream.